Product descriptions serve as the voice of products that potential customers want to purchase. It lets them know all the details about the product, from its features to its benefits. It also gives them a great idea about your brand’s offer.

However, your customers are not the only ones seeking information about your product; search engines are too! That’s why you must optimise your product descriptions for search engines to understand easily.

When your product descriptions are optimised for search engines, your website ranking increases, driving traffic to your online store. 

Easier said than done, right? With automated product description generator tool like descriptomizer, you don’t have to stress yourself crafting and editing product descriptions to perfection. You just need to provide relevant details about the said product,  and product description generator will get the job done efficiently.

Stick with us because, in this article, we’ll take you through how automated tools can help optimise your product descriptions for search engines and how it can set your brand up for success!

What is a Search Engine Optimised Product Description?

Unlike regular product descriptions focusing on features and benefits, a search engine-optimised product description goes the extra mile. It employs the use of relevant keywords and phrases that your potential customers are likely to search for, which boosts the discoverability of your products on search engines.

SEO product descriptions also prioritise originality and avoid plagiarism or duplication. They are error-free and offer your brand more benefits than a regular product description will.

Here are some benefits a search engine-optimised product description can offer your brand:

1. Higher click-through rates (CTR): If your product description aligns with what customers are searching for and is enhanced with keywords, your click-through rates will spike the roof.
2. Reduced bounce rate: When your product descriptions are well-optimised, your link will be more than a clickbait because customers will most likely find what they are looking for instead of bouncing off to your competitors.
3. Consistent brand voice: Optimising your product descriptions gives your brand a consistent tone and style across the board. This increases customers’ confidence in your brand when they want to purchase your products.
4. Higher search engine rankings: The most obvious benefit of SEO product descriptions is that they increase the visibility and ranking of your store on search engines, making it easier for potential customers to find and purchase your products.

Using Automated Tools for SEO Product Descriptions

What are the essential elements of product descriptions that are optimised for search engines, and how can automated tools help you get it done? Let’s find out.

Keyword Optimisation

A vital element of an optimised search engine product description is that it should include targeted keywords. These keywords tell search engines what your product is about so that they can match it with user search queries.

Automated tools can help you identify keywords related to your product and input those terms into your product descriptions. For example, you want to generate a product description for a luxury wristwatch. Tools like SEMrush can suggest terms users looking for such watches would usually search for—like expensive watches and high-end jewellery.

Generates Unique Content

Desisting from plagiarised and duplicate content is the beginning of wisdom on this journey because it could hurt your SEO efforts. Search engines frown at content that is not original because if multiple sites provide verbatim information about the same subject, it becomes hard to denote the relevance. 

Writing original copies can be daunting when you have similar products, or your competitors sell the same product.  The good news is that automated tools can generate unique copies that successfully pass search engine checks and drive conversions. You can use AI-powered assistants like Copy.ai and Jasper to achieve this. Unlike humans, these tools do not run out of creative ideas and can perform speedily.

Highlights Features and Benefits

Manually writing a product description can produce jumbled-up ideas that might not get indexed on search engines. This is because they cannot tell what the features and benefits of your products are due to the poor organisation of the text.

With product description generators, the key details of your description—features and benefits—are showcased strategically to produce a highly structured, natural-sounding and compelling copy. This way, your product descriptions check out well for humans and search engines.

Boosts Readability

Readable content keeps users engaged, reduces bounce rates, and improves overall user experience, which are factors that search engines consider for ranking. When crafting your product description, aim for short sentences and paragraphs, use bullet points for features and benefits, and incorporate subheadings to break up the text.

Of course, you don’t have to do this all by yourself. Use readability checkers like Grammarly or Hemingway Editor to ensure your descriptions are clear and easy to read.

Implements Structured Data

Structured data helps search engines understand the content of your product pages better to classify your content, enhancing your chances of appearing in rich snippets and other enhanced search results.

Use plugins like Yoast SEO or Schema Pro to add structured data to your product pages. Mark up essential product details such as the price, availability, reviews, and ratings using structured data formats like JSON-LD.

Writing regular product descriptions is now out of fashion and unjustifiable when automated tools are available to up your game. Product descriptions optimised for search engines include an expert use of keywords, highlight features and benefits, implement structured data, and are original and error-free. This appeals to search engines and, in turn, lets you enjoy the fruits of your labour because your page will rank higher on search engines, driving more traffic to your site and boosting conversions.

• Category: Descriptomizer Library