Writing compelling product descriptions that boost conversion rates is non-negotiable for any business that wants to succeed. The challenge is that it takes a lot of effort, creativity, and marketing expertise. Not everyone gets it right, which can be a major setback for your business if you fall in that pool.

However, AI is changing this by automating content creation. AI-powered tools can generate product descriptions quickly and efficiently, targeting a particular target audience and conveying each product’s key features.

In this article, we will look at how AI is changing the process of writing product descriptions and how you can leverage it to increase website traffic and boost sales.

How do AI product description generators (PDGs) work?

An AI product description generator is a cutting-edge tool that requires little to no user input to produce descriptive content for products. It uses artificial intelligence to comprehend and expound upon product names or brief descriptions, turning them into engaging, informative, and commercially viable product descriptions.

A PDG requests the product’s name, your top keywords, and additional details about the product, such as its functions and features. You are generally free to enter as many as you like. It then generates a complete product description you can copy and paste into your website, sales brochure, or catalog.

To generate product details, they can make use of specific templates. These pre-made templates can help with the creation of accurate and original content. Once you provide the product name and brief to an AI description generator, you can choose the language, tone, length, and result limit. You will be provided with an optimized product description for search engines in no time.

Best practices for AI-generated product descriptions

While having AI write product descriptions for you will save you countless hours of work, ensuring that the AI writer produces high-quality results is vital. Your initial input into the tool must be accurate to achieve high-quality results.

Here are some best practices and pointers to help you create AI-generated product descriptions that accurately reflect the value of your product.

Understand your customers

It’s important to determine the target audience for your product descriptions, even when using a tool like a product description generator. Simply adding keywords to your product listing so that it appears in searches on search engine results pages (SERPs) or on an e-commerce site does not form a compelling product description. It should be a persuasive explanation of the benefits your customer can receive from the product. This content requires a thorough understanding of your target buyer persona, including their buying preferences, main pain points, and most appealing content. 

Know your product’s best features.

Understanding your product’s benefits and unique selling points and how they can affect your customers is essential if you want to use AI to write engaging product descriptions. As a marketer, it is critical that you collaborate closely with the product team to understand the features and capabilities of the product. Only the essential features you provide to the AI product description writer will be highlighted. Make sure you are familiar with your product.

Do your keyword research.

Using the right keywords in your product descriptions ensures that when a buyer searches for your products, their query will be found. Some AI product description generators may request a few target keywords as input.

Use tools like Google Keyword Planner’s content brief generator when looking for keywords. You can get information on relevant keywords, volume, competition information, and more with Keyword Planner. 

Provide detailed inputs

Give your AI product description generator the appropriate inputs to write impactful and successful product descriptions. A good AI writing tool provides the requirements for crafting a successful product description. All that needs to be done is accurately fill in these details. 

The level of detail in your input material will determine how well any AI generator produces your product descriptions. You are mostly sorted if the AI tool accepts structured input, which means it has fields designated explicitly for various parameters like product name, product type, key features, etc. All you need to do is input the necessary information, careful not to omit any crucial features. 

Generate AI-powered product descriptions specific to your platform.

Another important thing to remember when writing product descriptions with AI is that each e-commerce site may have its description format. So, you’ll have to format the product description generator according to it. 

Platforms like Shopify even have their own AI product description generator, Shopify Magic, to create Shopify product descriptions automatically. Employing specificity and sufficiency in the information included in your prompt will give the tool more to work with.

Test and analyse

Test and analyse the performance of the produced descriptions regularly to find areas for improvement. This could include using analytics tools to track conversion rates and other data or A/B testing alternative descriptions. 

For instance, if descriptions centred on particular product features are more effective, you can adjust the input data and the AI model to prioritise these features in the content generation process.

Benefits of using AI to create product descriptions

Using AI to generate product descriptions offers several benefits for e-commerce businesses. Here are some of them:

• Efficiency: AI makes it easy to create several product descriptions in minutes, removing the need for human writing and editing. Businesses can save a great deal of time and money that could be used for other important projects like customer support and marketing.

• Consistency: AI-generated product descriptions can be created with a consistent tone and style in mind. This can help preserve your brand identity and guarantee a seamless online experience for visitors.

Despite your concerns, AI-generated copy can mimic tone, voice, and style according to your preferences. It will not sound artificial or detached. 

• Improved SEO: AI algorithms can be programmed to include relevant keywords and phrases in product descriptions, boosting SEO efforts. Product visibility may improve, potentially increasing sales in the long run.

This is a significant advantage when differentiating yourself from competitors fighting for the same customers. Your product descriptions become more enticing to customers and search engines when you include keywords.

• Multilingual capabilities: AI is capable of translating product descriptions into several languages. Businesses now have the chance to reach a wider audience and enter international markets. Being multilingual enables you to interact with a broader range of global customers. However, since context can occasionally be misinterpreted, the translations into other languages should be carefully proofread by someone fluent in the target language.

• Cost savings: Using AI to automate the writing of product descriptions lowers labor costs incurred from creating content manually. Smaller businesses and start-ups benefit the most from this cost-cutting strategy, which helps them to compete more successfully.

 

• Category: Descriptomizer Library