If you have ever had to dive into your creative mode and conduct intensive research to craft a product description for a product manually, you know how hard it can be. The process is time-consuming, requires effort and often leaves you maxed out of energy and ideas. Businesses with a large inventory may have to repeat this process countless times.

Product descriptions are an essential aspect of every e-commerce business. Having a product description for an item you are selling is non-negotiable because it is integral to a customer’s decision-making process. Fortunately, AI significantly minimises the effort one would put into writing product descriptions.

In this article, we’ll look at how product description tools are changing the game for businesses—boosting traffic, increasing visibility and driving conversions. Take this opportunity to discover the substantial impact these tools have had on your business.

The High Cost of Manual Product Descriptions

Writing product descriptions is a big deal because of its importance to customers but also because of its content. It’s not just a regular text that anyone could use and would suffice. The description must be clear and concise yet inclusive of benefits and features. It should also be engaging so you don’t bore users. It’s a lot of rules and work that requires experts in the field.

Most e-commerce business owners underplay the process before they realise that hiring a copywriter to get the job done is their best bet. The first cost goes to the time and effort put in by business owners or team members who are not professionals at writing before a copywriter is hired. That time, which could span over 5 hours in a day (imagine it goes on for months), could be used to focus on other aspects of the business which could drive sales.

Next, the cost of hiring a copywriter. This could vary for businesses according to their sizes. For example, a company with a large inventory will pay much more than a brand with a small one. Either way, a lot of money is going into hiring a copywriter.

Remember, while copywriters are professionals at this, they are still humans prone to error. The efficiency and the effectiveness of the descriptions written will increase compared to when amateurs handled the task. However, especially with extensive inventories, copywriters will likely make several errors.

Benefits of Using Product Description Tools

Product descriptions aim to inform and compel action. If your product descriptions are not doing either, it’s a sign to change your strategy. The AI solution offers many benefits to businesses, saving them time, money and effort. Let’s dive in!

Increases Efficiency

While humans take hours to craft an outstanding product description, it takes seconds for description tools like descriptomizer to achieve an even more remarkable feat. Automated tools can perform repetitive and basic tasks without getting tired or compromising quality. This saves the time and effort your team could focus on improving other aspects of the business that generate income.

More so, these tools can produce customised content to improve the experience of users on your website. For example, a generated description could emphasise the durability of a product to users who purchase items for long-term use. This allows you to test out different variations of your product descriptions, allowing you to use the one that converts more.

Solves the Inconsistency Challenge

Maintaining a consistent brand tone and style when writing product descriptions is important because it strengthens your recognition and builds customer trust. This is because inconsistency across your descriptions can give off fraudulent vibes to customers, making them dump your brand.

This challenge is mostly present when humans are writing descriptions for large inventories. It is hard to maintain consistency when different people are getting the job done. Product description tools don’t face this challenge because they are equipped with predefined styles and templates, making it easy to work in sync with your brand’s identity. This saves you customers who would have otherwise bailed due to mistrust.

Enhanced Product Visibility with SEO

Using keywords in your product description is a no-brainer, but researching them can make your brain hot! Nevertheless, keywords are fundamental to a high-converting product description. It is easy for humans to miss out on some relevant keywords and, in the process, lose customers.

Description tools, on the other hand, account for SEO. They function to pass search engine checks, making sure that your products are visible to users. These tools can quickly identify terms relevant to your product and input them in the description. When your online store ranks high on search engine results, you don’t have to spend much on search engine marketing (SEM).

Creates High-Quality Images

With AI image generation tools, you can easily create and customise high-quality product photos to match your descriptions instead of using only stock images or bare photos taken with your phone. Generative AI can alter existing pictures by changing backgrounds, lighting, and features. It can even create brand-new product images from scratch, making it all the more useful.

Using AI to create unique and visually appealing product photos can help your brand increase click-through rates and conversions by showcasing images that stand out. This saves you the time you would otherwise use to think up a suitable design and begin the hours-long process of bringing the idea to life.

Translation Made Easy

If your business serves a global audience, you can imagine how strenuous it would be to find and contract translators for your product description. The fact is that it is necessary to do so if you don’t want to lose customers. This,  of course,  will cost a lot of resources which you may or may not have.

Luckily, product description tools effectively bridge the translation gap. AI tools can easily generate multilingual copies within seconds that maintain the brand’s identity, consider cultural nuances, and still sound very natural. This level of personalisation builds a loyal and strong customer base.

At this point, you should feel reassured that there is a significant and valuable addition to your team by incorporating an Automated product description tool like descriptomizer. Descriptomizer works to save you time, resources and effort. Using a descriptomizer effectively will boost your conversion rate, drive sales and improve your ranking on search engines.

So, if you are not leveraging descriptomizer, you are delaying your hike to the peak!

• Category: Descriptomizer Library