If you run an e-commerce business, you should know that standing out from competitors is paramount to boosting conversions and making sales!

One of the best ways to do this is to craft compelling product titles for your Google Shopping Ads. These titles are the first thing customers see when they search for items online, and a well-written title can make the difference between someone clicking on your ad or scrolling past it.

Your product title gives people a first impression of your products. It needs to be clear, concise, and packed with relevant information. A good title describes your product and highlights its most appealing features, allowing it to appear in search results when potential customers search for similar items.

What is product title in google shopping?

In Google Shopping, the product title is a text or phrase that describes a product on the Google SERP. It’s found below the product image.

A clear and precise product title will undoubtedly attract customers to your products. This brings valuable clicks to your product, making it an essential aspect of your product listings in Google Shopping. Google uses the title to decide if your listing matches what people are searching for.

Best practices for Google Shopping title optimisation

The title of your product plays a significant role in attracting customers, as well as how well it performs. In Google Shopping, the best way to optimise your product title can change based on what you’re selling. A properly written product title makes your product stand out from the competition and aligns with what customers are searching for, so it will appear in the most relevant searches.

Here are some of the best practices to optimise your Google Shopping product title:

1. Follow Google’s requirements for product titles

Google has some guidelines and requirements you must follow to ensure that your target audience discovers your products. Some of the requirements you need to follow to optimise your product titles are:

• Don’t include promotional text such as price, time-related information, or your business name.
• Use proper capitalisation, punctuation and spelling
• Choose a relevant title that accurately describes your product.
• Keep your title to less than 150 characters
• Don’t use words from foreign languages
• Use professional and grammatically correct language.

2. Put the most important details first.

Because humans have a short attention span, product titles that are too long or wordy may fail to describe your products efficiently and frustrate potential customers. This can negatively affect your click-through rates and conversions.

When describing the features and benefits of your products, use simple and clear language structure. This usually includes details like the product name, brand, colour, size, and other important information. This helps people know exactly what they’re looking at.

Google has a 150-character limit for product titles. To capture your potential customer’s attention quickly, the first 70 characters should contain the most important details about your product. This ensures that the primary information about your products is displayed when searched for. This is also important when considering people with different screen sizes.

3. Include Key Product Attributes

An excellent way to make your products more visible on Google Shopping is by making sure your product titles contain all the essential details about them. This means providing information that accurately describes your product. Doing this helps increase the chances of people clicking on your product because they can easily see if it matches what they’re searching for. Your product title should contain the following details:

• Brand Name
• Product Name
• Colour and Variant
• Size and Quantity
• Materials
• Relevant Keywords

Make sure you include all these specific details using the right attributes. If your product has a feature that does not fit into those categories, include it in the product title. Adding these critical details to your titles will make it easier for shoppers to find your products and increase conversion.

4. Structure your Keywords properly

How you structure your keywords in your product titles can influence how well they perform in online searches, which can vary depending on the product you sell. Google pays more attention to the first words in a title, so include the most important keywords at the start. This can encourage more people to click on your ads when they appear online.

You may also begin the title of your product with your brand name. This makes it easier for customers looking for particular brands or product types to find them.

Here’s a basic structure when writing product titles: The brand’s name – The product’s name – Variant/Colour/Flavour/Material – Size/quantity/length unit.

5. Focus on User Intent

The user’s intent must always come first when optimising your product titles and descriptions for the Google Shopping Feed. You must understand your customer’s pain points and tailor your product titles accordingly.

If you sell cooking appliances, your primary customers will be chefs, caterers, or people who love spending time cooking. It’s important to think about what features they want in these appliances. Most people prefer appliances that heat up quickly and are made from high-quality materials.

For example, you could use a product title like “Fast-Heating, Durable Appliances for Cooking.” Including the user’s intention in your product title can increase visibility and click-through rates.

Conduct in-depth keyword research to understand your audience better and create titles that entice them. This way, your product titles will match what they are looking for and entice them to click. Including specific details in your titles makes them practical for people searching for them.

6. Consider Localisation

When creating your product titles for Google Shopping, always consider your local audience. This means adjusting your titles to fit the language and preferences of people in different areas.

This is important if you sell products in different geographic regions because your customers may speak other languages, use different search terms, or have different preferences when describing products.

Using foreign or humorous words can make your title appear spamming and fraudulent. Use the words and alphabet of your target geographical area to make your products more accessible to them. For example, avoid using Chinese characters for your target audience in Canada.

Crafting compelling product titles for Google Shopping Ads is a critical step in distinguishing your e-commerce offerings from the competition and capturing the attention of potential customers. The key lies in creating titles that are not only clear and concise but also rich in relevant details that resonate with what your audience is searching for. By adhering to Google’s guidelines, prioritizing essential information, and strategically incorporating specific product attributes and keywords, you can enhance the visibility and appeal of your products. Remember, the ultimate goal is to align your product titles with the intent and expectations of your users. Additionally, localizing your titles to match the language and preferences of your target markets can further optimize your listings and drive higher engagement.

For those seeking a streamlined and effective solution, using Descriptomizer’s product description generator is guaranteed to give you success. It’s faster, cheaper, and smarter than hiring a copywriter and offers better results and reliability than ChatGPT. Descriptomizer ensures your product titles are perfectly tailored to attract clicks and boost conversions. Still, it also backs this promise with a guarantee: improve your conversions or get your money back. With Descriptomizer, you can confidently elevate your e-commerce strategy and enjoy the benefits of increased sales and customer engagement.

• Category: Descriptomizer Library